Brand Implementation
In marketing, brand implementation refers to the physical representation and consistent application of brand identity across visual and verbal media. In visual terms, this can include signage, uniforms, liveries, interior design and branded merchandise.
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin
“If there’s one brand trait we love, it’s consistency.
Is Your Brand Implementation Working?
Best Case
Your brand is well designed, instantly recognisable and evokes strong, favourable feelings in your market.
Your target audience believes your company has a genuine and authentic personality and buying your brand says something about them to other people.
Neutral Case
Your audience recognises your brand but they don’t have strong views about what your brand has to say – or what it is promising.
Your brand isn’t differentiated from competitors, which leaves your customers asking about price discounts.
Worst Case
When asked about your brand your target market replies: “Who? What?”
Your brand isn’t memorable and elements like your logo and typography aren’t complimentary. You suspect it lacks desirability and shelf appeal. Customers may be unconvinced and buy your competitors offer instead.
